Sponsored Post: Introducing Belle Journée

If you enjoyed yesterdays wedding film by Aurora, today we are introducing you to bride Lydia’s fabulous new business, Belle Journée.

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Hi Lydia, we’re so excited to have you on Cwtch the Bride today; can you tell our readers a bit about yourself? :)

Hi! My name is Lydia, I’m 26 and I live in Miskin with my husband and my psychotic cat Tiger. I’m a bit of a wedding fanatic, one of those brides who still looks at wedding dresses and reads wedding blogs even after her own wedding has passed! I have always loved styling, and took immense pleasure in furnishing our new home and quite naturally turned this skill into wedding planning and styling. I love all things vintage or vintage-inspired and often wish I could go back in time and experience the glamour of the 1920’s, 30’s and 40’s

French Sign

How and when did you start Belle Journée?

While planning my own wedding I experienced difficulty sourcing the perfect décor items I had in mind to add those finishing touches to my venue and pull the whole look together. I spent months scouring ebay, charity shops, online boutiques to find the items I wanted without having to pay inflated prices, I felt frustrated there wasn’t one place I could go to acquire all the items I needed, that would save me the time and the cost.
After the wedding, taking stock of all the beautiful items I had acquired, I was inspired to start a new venture to prevent future brides from experiencing the same issues, and so, Belle Journée was born. I have worked in event management for conferences and weddings for several years, so it was a natural step for me to start up my own business and really offer a personalised service to couples.


What’s the best bit about being a part of the wedding industry?

I love everything to do with weddings and can completely relate to brides who have a vision but are unsure of how to make it a reality. That’s where I like to think I can step in and take away that stress of creating the look they’ve always imagined. Seeing the finished look and knowing I’ve helped brides in what can be an exciting but often stressful experience planning their wedding, makes it worthwhile.

Sweet Table

Have you noticed any emerging trends in wedding decorationsfor tables etc…for 2014/15?

Mercury glass and vintage glassware is still a growing trend, with couples looking for that glamorous vintage feel of the Great Gatsby era accented with silver or gold frames and signs. Statement vintage pieces such as typewriters, gramophones, sewing machines and old suitcases can really add to the nostalgic feel. The vintage china/village fete look is still a popular theme and rustic/woodland weddings are definitely making a strong appearance for 2014/15, think wooden centrepieces, wildflowers, candlelight and upcycled furniture features. Couples are looking more than ever to create their own stamp and feel on their theme and décor choices, rather than go with a standard or generic look. Personalisation and quirky favours/guest book ideas etc are becoming more and more prominent.

Table Plan

Do you have any advice for couples choosing tableware and decorations for their wedding?

Pinterest can be a really useful tool in pooling together all your ideas to create an overall look and feel for what you want your wedding to be and what you want it to say about you as a couple. Bringing these ideas with you when we meet over a cup of tea, is really helpful in providing suggestions of what items can achieve that look. Pop in for a chat, tell me all about your ideas and let me take the hassle away of pulling it all together. Whether it’s by simply hiring a collection of items, or assistance in the styling and planning of the day, I’d love to be a part in helping brides create the dream vision they have for their beautiful day (or ‘belle journée’!).

Centrepieces Cut Glass VasesSONY DSC


One thought on “Sponsored Post: Introducing Belle Journée

  1. Pingback: Real Wedding: Lydia & Simon's Dreamy Vintage Wedding | Cwtch The Bride

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